200 Marketing Ideas for Your Website by Henriette Martel-Lawson

By Henriette Martel-Lawson

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Involve customers in the design of the product. Give visitors the ability to choose colours, layout or other personalised features. Example: House of Tartan provides an Interactive Weaver to give visitors the chance of designing their own Tartan. Visitors choose colours and thread counts and order garments made from their own design. They can also save the image of their personal Tartan for their desktop wallpaper. uk) Example: The Home Depot provides tools to design a bedroom closet, kitchen pantry, laundry area and garage storage.

White papers Publish your research or other authoritative reports to provide original material, increase credibility and reach potential new customers. You can also invite experts from outside your organisation to contribute. InsightExpress7 surveyed 316 corporate executives and found that they download white papers and case studies for several reasons: œ Stay on top of new and emerging markets or trends (76%). œ Obtain preliminary information about products and vendors (69%). œ Identify technical features that apply to their specific applications (58%).

In the last paragraph, the author promotes some of the card’s advantages: “provides cardholders with awesome local discounts across a variety of business categories all year long”, “completely reusable at your favorite places and can be used anywhere in our network”. It is very interesting to follow the path from a concept to the finished product. The history provides a valuable insight into the business in a field where visitors need reassurance. com Convey a sense of achievement and pride. Write about the people who invented and developed your product and also the milestones.

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